Claudio Palmieri — UX, strategy, design and artificial intelligence

Experiment.Test.Follow.Dive in.Use.Unuse.Change.

Selected
UX
projects

Santander BRF Vivo gov.br PUC Mitre Duratex Cannes

UX20 years

AI04 years

ARTAlways

published ebooks

UX for AI

Doctor, patient
and AI

Original articles

Data, LLMs and experience

strategic selection
context
trust
transparency
ethics

Shows why choosing, contextualizing and explaining data is also a design decision. UX spans frictionless collection and ethical use that builds trust in AI products.

What is your intent?

natural language
conversation
context
adaptation
trust

Explores how AI products can understand explicit or ambiguous goals and follow changes throughout a conversation. Design connects human language, context and appropriate responses.

The designer's responsibility when looking at AI's future

microepisteme
scenarios
ethics
society
anticipation

Connects the idea of episteme to transformations driven by artificial intelligence. It calls on designers to imagine scenarios, anticipate behaviors and steer technology toward more human futures.

How beliefs shape what you believe

perception
cognition
critical thinking
autonomy
metacognition

Explains how facts, perception, experience and repetition turn conclusions into beliefs. It encourages reflection, analysis and questioning to avoid harmful convictions and preserve autonomy.

Ideology and neuroscience

beliefs
neuroplasticity
critical thinking
energy conservation
patterns

Examines why ideologies help organize the world but can also confine thought. Pattern seeking, energy conservation and gradual acceptance explain how beliefs grow stronger.

My AI and
creativity company

spotdot.com.br

Selection of Spotdot visual work and identity

Portrait of a person wearing pink glasses and blue headphones

Portrait of a person wearing yellow glasses and blue headphones

Portrait of a person wearing green glasses and blue headphones

Conceptual synthetic research project
using AI-created personas

Three synthetic personas used in a conceptual research project

Mapping
work

Processes
Systems
Touchpoints
Digital projects
Logistics

Visual map of processes, systems and touchpoints

Videos made with AI

Visit the YouTube channel

AwardCannes Lions
Grand Prix
Mobile
Corruption Detector
Project

Cannes Lions trophy

Selected for
AI Art CreAtIva Magazine

Explore the project More projects

CreAtIva Magazine

Homem em gabinete visto através de óculos que revelam uma figura de super-herói

Campanha política vista através de óculos que transformam o candidato em uma figura angelical

Flores e uma cidade luminosa vistas através de óculos diante de uma paisagem destruída

Bebida à beira da piscina vista através de óculos, contrastando com o produto em primeiro plano

Praia ensolarada vista através de óculos diante de pessoas em situação de vulnerabilidade

Retrato com uma imagem colorida refletida nas lentes dos óculos

AI Music

Music made with
AI, released on
Spotify

Entropia Carioca Suburbana album cover